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Franchising

Steele Brands launches Paco & Lime

Steele Brands launches Paco & LimeProvided


Steele Brands, a Minnesota-based company which owns Stalk & Spade and Crisp & Green, has created a third fast casual concept, Paco & Lime, a Mexican kitchen designed to be a community oasis, according to a company press release.

The first location will open by year's end in the North Loop neighborhood of Minneapolis next to a Stalk & Spade. Two additional Minnesota restaurants will open in Maple Grove and Wayzata in early 2023.

Paco & Lime franchise rights for the Minneapolis metropolitan market, along with two states, sold out before the menu was completed and the concept store was built, Steele Brands Founder and CEO Steele Smiley said in the release.

"I am not aware of any restaurant franchise, or any franchise for that matter, that sold all rights to three key markets before a concept store was built or a menu was available for tasting," Smiley said in the release. "Steele Brands franchisees who have experienced great success with our Crisp & Green brand are quickly buying rights to establish Paco & Lime restaurants in their neighborhoods."

Created by Steele Brands Chief Culinary Officer and Executive Chef Bill Fairbanks, Paco & Lime's menu features tacos, bowls, burritos, frozen margaritas and more.

"I've made no secret of my desire to go directly after the incumbent players that we all know well," Smiley said. "Our team is driven by the opportunity to innovate beyond the core offerings that established brands have been serving for more than 20 years with very little change. I think customers will be excited by the innovative, healthier and made-from-scratch menu options that Paco & Lime is bringing to the Latin fast-casual dining experience."


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